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Scale your business through a collaborative cash flow management service

How taking a collaborative approach can help you to scale client cash flow services and drive more profit

Financial Advisers can sometimes struggle to provide cash flow management services because they cannot profitably scale administration and client engagement.

Through collaboration and better understanding of the client’s financial situation this challenge can present a huge opportunity for Advisers to scale their business.

There are 3 common dilemmas for Advisers:

  1. They can quickly get bogged down with the small stuff as they try to establish a systemised approach to assist clients.
  2. They can easily get busy, and are reactively focused on ‘non-growth’ aligned activities.
  3. They often hit a glass ceiling with business growth, how many clients they can service and what they can earn.

Once a cash flow management service has been implemented, actually managing that service efficiently can be challenging.

The examples below show the various situations advisers might find themselves in if they are not getting the most out of a client cash flow service proposition.

Do It Yourself

Advisers want to implement ‘Cashflow as a Service’ to increase value to clients. They implement a DIY platform but in some cases, find it hard to get clients to engage. The challenge here is the deeper work involved to provide clarity and awareness around current financial realities. And the dilemma, is that whilst helping clients on their day-to-day cash flow is rewarding, it can take the time and focus off the strategic elements of the business that are also needed and they can quickly become overwhelmed.

Financial Adviser Foundations

Clients require engagement and ownership to feel on track and in control based on proactive advice. Some of these clients also need gentle nurturing around their financial realities. Whilst Advisers see the value in their service, they are also very busy people and often lack the time to engage with the clients, as much as they would like to. Sometimes focusing on these fundamental day-to-day activities can feel frustrating and time consuming.

The Scaling Adviser

Here we find systems have been put in place and value is being derived from cash flow servicing yet it still requires a reasonable amount of focus and energy from the Adviser. Bottlenecks start to occur in the business due to the lack of insufficient staff, with the right skillsets & enough time to deal with more than 60 – 80 clients, per Adviser. More back office resources are then required to give Advisers more capability, to assist clients on both a micro and macro level. Again, it can feel frustrating for the effort that is being put in.

The Strategic Adviser

At this phase, the Adviser understands their revenue model and the benefits of a successful cash flow service in their business, particularly in acquiring new clients from different sectors. However, they are struggling to leverage and expand to service more clients, without getting caught up in ‘low value’ work.  Hiring more staff is costly and it can sometimes feel like a glass ceiling has been reached. Advisers recognise that they require more support to enable the business to scale without compromising on client successes. Advisers want a way to take advantage of the higher value advice services that are gained through their cash flow management proposition.

If you identify with the above and are looking to grow your current Cashflow as a Service proposition for your clients, then discover how our service partner, Bill Butler, can provide the solution you need.

Learn More About Bill Butler

The Bill Butler approach to client success

Bill Butler offer a collaborative management system that gives Advisers the human resources to help automate and scale their client cashflow service, with client success at the core of everything they do.

How our partnership with Bill Butler can support you to deliver outstanding client results


  • Flexible Framework: A transparent framework that provides the financial adviser with a clear and current client snapshot to tie their client’s financial ambitions with their day to day activities.
  • Strategic Insights: A trackable and transparent system designed around your client so you can deliver relevant strategic advice based on real time analytics. Help guide clients toward their next big milestone or away from a potential financial roadblock based on their day to day cash flow habits.
  • Chaos to Confidence: Simplify the chaos with a constantly updated financial forecast and empower clients around their financial decisions at every stage of the journey.

Extended SCOPE:

  • Cash Flow Management: A flexible cash flow management solution that means clients will always have the money to meet their ‘must do’s’ and still enjoy the ‘nice to haves’.
  • Collaborate and Integrate: By connecting strategic financial advice with a client’s day to day requirements and report regularly so everyone is on the same page. Clients are tracking towards positive financial outcomes and Advisers are seeing their clients win.
  • Support System: Bill Butler provide management of financial issues which may be outside an Adviser's usual scope of advice (i.e. debt negotiation, debt pay down, client micro management) which maximises the opportunity for client financial success. Adviser's cannot control financial markets, but they can offer solutions that provide greater opportunity for additional wealth creation.

Increased SCALE:

  • Back Office Resources: To assist Advisers to leverage additional ‘back office’ resources, support, and nurture systems to sustainably expand their client base.
  • Easy Automation: Simplify your clients life with our integrated ‘hands-off’, set-and-forget system for automatic management of bills, debts, and budgets, aligned to strategic financial outcomes.
  • Leveraged Capacity: The ability to outsource the ‘low value’ task driven workloads to us, so it affords Advisers more time for strategic focus on helping their clients get the best possible financial outcomes and expand their business.

If you would like to find out more about this partnership, click here.

Learn More About Bill Butler

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